Watch Up, Down (2023) Official Trailer

In the early 90s, a company of young artists discovered the possibilities of video. Unlike film, which was expensive and required complex development, the video could be viewed immediately. Before that, in the history of mankind, it was impossible to get your copy (media copy) so quickly. They filmed everything in a row: their art events, parties, just life. Sometimes they became the heroes of TV reports, so that their lives and destinies are intertwined in the media space with what is happening in the country and the world, creating an endless meta film. This is the story of the Great Digital Revolution of the 90s, which forever changed our heroes and the whole world.