Watch How I do it (2025) Official Trailer

In Argentina, football is not a choice: it is inherited.

The documentary explores how in Argentina, football passion is inherited as an almost sacred legacy. The conflict arises when this transmission doesn't always align with individual desires: between shared passion and one's own voice in the face of a dilemma. Choosing a football team isn't an individual decision, but rather a process of family socialization where loyalty to the club is passed down from parents to children as part of the family's identity and traditions. The club isn't automatically inherited like a surname: it's negotiated, contested, and sometimes betrayed. In this tension (between tradition, choice, and rebellion), the identity of the fans is at stake.