Watch FRANCHISE: The IMAX Experience (2020) Official Trailer

Following his work with Christopher Nolan on the IMAX release of Tenet and his featured song “The Plan,” Travis Scott and IMAX have teamed up to deliver fans a new way to experience his music. Optimized for IMAX theatres, fans will experience “Franchise” with powerful precision sound and the highest quality crystal-clear imagery on the biggest screens. Only IMAX’s unique theatre geometry will immerse audiences into Travis Scott’s vision with an audio-visual experience unlike any other. Witness “Franchise” first, only in IMAX.