Watch Even Pricks (2013) Official Trailer

THIS SUMMER DESTROY THEIR LIVES

Even Pricks is sort of an homage to the repeating loss and gain of an erection—metaphorical or not—as mediated through all the stimuli we humans sort through and judge and despair of throughout the course of any quotidian day. The erection here is the (now nearly as familiar) thumbs up/thumbs down—sliding in and out of frame as a pale, disembodied man’s arm. It pokes up into a floating eye and nostril, and down into a human navel. It’s doused with fluids and submerged. The thumb inflates and deflates, over various backdrops of crumbling structures and hazy rooms. At one point, a very real-looking chimp delivers a string of spoken words in a crisp English accent. His assertive thumbs-up makes an appearance as well. The artist is interested in the potential to express emotion through cold and flawless digital means and plays with the convention of aggressive advertising slogans and film trailers, urging the viewer to “this summer destroy their lives.